An apple freshly picked from its tree, a glass of wine amidst the vineyard, a seafood platter that was alive just moments ago. Bring back the freshness to your daily dinner plate with Farm to Table - a consumer-oriented movement that brings food producers such as fisheries, wineries, ranches and cheesemakers, closer to consumers and restaurants in the cities.
of farms lack access to
of profits are trapped within the traditional agriculture value chain.
of fresh produce is wasted due to inefficient logistics in Southeast Asia.
Global logistics routes of food produce are long, complex and easily disrupted, with any single bottleneck leading to losses for producers and shortages for consumers. It is projected that 30 - 50% of food wastage in South and South East Asia is due to ineffective logistics.
The traditional agriculture value chain is long and tedious, it's probably months before that freshly picked apple lands on your plate - albeit not as fresh anymore. The Farm to Table approach disrupts the existing processes by reducing middlemen and retailers, while minimising wastage and contamination along the way.
Our predictions for the most impactful and scalable entry points for Farm to Table.
Covering a wide spectrum of services for both farms and the consumers, connecting platforms refers to online platforms that helps with branding and market reach.
Providing the much-needed access for farms to reach their consumers directly, aggregators will be able to consolidate offerings from multiple food producers on a one-stop platform for consumers and restaurants.
Urban and indoor farming methods are a revolutionary method of farming for cities with space constraints. It includes greenhouse, vertical, indoor and even rooftop farms - which reduces the carbon
footprint of global food logistics by being closer to cities.
With a strong focus on farm produce, IoT food logistics will tap on data-driven logistics insights to provide customised routes and care for food produce - from loading to unloading, to maintain freshness of the produce while reducing food wastage.
While the supply chain shortens, there will be a demand for more rapid safety, nutrition and origins testing for farm produce to ensure consumer assurance.
With an emphasis on freshness and locally-sourced farm produce, farm-to-table food delivery will provide freshly cooked meals with fresh ingredients to the consumers' doorstep.
Ready to take on the untapped potential of Farm to Table?
Send in your proposal and stand a chance to win up to SGD 100,000 to kickstart your business!